PRIVACY POLICY
Provolve – Mobile App
Last updated: 21 May 2026
1. Introduction
This Privacy Policy explains how Provolve ("we", "our", "us") collects, uses, and protects your personal data when you use the Provolve mobile application (the "App").
This Privacy Policy should be read alongside our Terms & Conditions.
2. Data We Collect
Account Information
• Name (if provided)
• Email address
• Login details
Fitness Data
• Workouts completed
• Sets, reps, weights
• Progress metrics
Nutrition Data
• Food logs
• Calorie intake
• Macronutrient and nutrient data
Personalised Data
• Goals and preferences
• Data used to generate recommendations and analytics
User Content
• Photos uploaded within the App
Technical & Usage Data
• Device type
• Operating system
• App usage analytics
• Crash reports
3. Health-Related Data (Special Category Data)
Certain information you provide, including workout activity, body metrics, nutrition logs, fitness goals, and progress data, may be considered health-related data under UK GDPR.
We process this data:
• To provide core app functionality
• To generate analytics, reports, and recommendations
• Based on your explicit consent
You may withdraw consent at any time by deleting your account or contacting us.
4. How We Use Your Data
We use your data to:
• Provide and operate the App
• Track fitness and nutrition progress
• Generate recommendations and analytics
• Improve app performance and user experience
• Communicate important updates
5. Automated Processing, Analytics & Recommendations
The App uses automated systems, algorithms, and analytical models to generate:
• Weekly reports
• Fitness insights
• Progress summaries
• Nutrition estimations
• Recommendations and suggestions
These outputs are generated automatically based on the information you provide and may be inaccurate, incomplete, or unsuitable for your circumstances.
These features:
• Do not constitute medical advice
• Are not reviewed by healthcare professionals
• Should not be relied upon for medical, dietary, or health decisions
No solely automated decisions producing legal or similarly significant effects are made about users.
6. Legal Basis for Processing (UK GDPR)
We process personal data under the following lawful bases:
• Performance of a contract (to provide the App)
• Consent (for health-related data and certain analytics)
• Legitimate interests (to improve and secure the App)
7. Data Sharing
We may share limited personal data with trusted third-party service providers that help us operate the App, including:
• Cloud hosting providers
• Analytics providers
• Crash reporting services
• Authentication and infrastructure providers
These providers are only permitted to process data on our behalf and under appropriate confidentiality and security obligations.
We do not sell personal data.
8. Data Retention
We retain personal data only for as long as necessary to:
• Provide the App and its features
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements
When accounts are deleted, we will delete or anonymise personal data within a reasonable timeframe unless retention is required by law.
9. Your Rights
You may have the right to:
• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Withdraw consent
• Object to certain processing activities
10. Data Security
We use appropriate technical and organisational security measures to protect your data, but cannot guarantee absolute security.
11. International Transfers
Your data may be processed outside the UK where appropriate safeguards are in place.
12. Children's Privacy
The App is not intended for users under 16 years old.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Continued use of the App constitutes acceptance of the updated policy.
14. Contact
If you have questions about this Privacy Policy or your data, contact:
Provolve
Email: james@provolvefitness.com